Direct Marketing for Big Business

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI:
Direct Marketing for Big Business

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Direct Marketing principles remain the same whatever the size of the company and the advantages of big businesses are cited in this chapter. It also offers solutions to the challenges that big businesses face in the course of implementing an honest to goodness Direct Marketing strategy.

Keywords: Direct Marketing; big businesses; solutions; challenges; strategy

Chapter.  4256 words. 

Subjects: Business Strategy

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