Chapter

Direct Marketing for Big Business

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0012
Direct Marketing for Big Business

Show Summary Details

Preview

Direct Marketing principles remain the same whatever the size of the company and the advantages of big businesses are cited in this chapter. It also offers solutions to the challenges that big businesses face in the course of implementing an honest to goodness Direct Marketing strategy.

Keywords: Direct Marketing; big businesses; solutions; challenges; strategy

Chapter.  4256 words. 

Subjects: Business Strategy

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.