Chapter

Direct Marketing for Small to Midsize Business

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0013
Direct Marketing for Small to Midsize Business

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This chapter shares small businesses' insider secrets that led to Direct Marketing success. It also advises to ask for professional help but keeping a company's own vision in mind, noting that there are no hard and fast rules in this business.

Keywords: small businesses; Direct Marketing; success; insider secretes

Chapter.  3227 words.  Illustrated.

Subjects: Business Strategy

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