Chapter

Direct Marketing Around the World

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0015
Direct Marketing Around the World

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This chapter discusses a framework of global marketing by emphasizing that a particular country's needs, laws, and culture must be taken into account first before marketing overseas. The chapter shares some insights on the opportunities available to some regions of the world, for example: Canada, England, Ireland, Germany, Japan, China, Southeast Asia, Australia, Latin America and Mexico. Included in this chapter are the mechanics of developing an overseas marketing campaign.

Keywords: global marketing; overseas; law; culture; overseas marketing

Chapter.  8408 words. 

Subjects: Business Strategy

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