Chapter

The Successful Marketer

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0016
The Successful Marketer

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This chapter details the qualities and common characteristics possessed by successful businesses and of people who move rapidly up the corporate ladder.

Keywords: qualities; common characteristics; successful businesses

Chapter.  5025 words.  Illustrated.

Subjects: Business Strategy

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