The Diffusion of Innovations in Social Networks

H. Peyton Young

in The Economy as an Evolving Complex System, III

Published in print October 2005 | ISBN: 9780195162592
Published online October 2011 | e-ISBN: 9780199850495 | DOI:

Series: Santa Fe Institute Studies on the Sciences of Complexity

The Diffusion of Innovations in Social Networks

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This chapter examines the effects of network topology on the diffusion of behaviors. A key empirical question is, what is the expected length of time for a network to “switch over” from the old behavior to the new? It uncovers conditions on network topology the decision process that, surprisingly, bound the expected waiting time for diffusion to occur from above, independently of the size of the network.

Keywords: network topology; behaviors; decision process; diffusion

Chapter.  6291 words.  Illustrated.

Subjects: Economic Systems

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