Chapter

Globalization and Global Strategy

Andrew Inkpen and Kannan Ramaswamy

in Global Strategy

Published in print December 2005 | ISBN: 9780195167207
Published online September 2007 | e-ISBN: 9780199789825 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195167207.003.0002

Series: Strategic Management Series

Globalization and Global Strategy

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This chapter focuses on the meaning and importance of globalization and global strategy. The chapter addresses the question “Why does it matter whether an industry is considered global or not?”, and argues that it does matter a great deal. Three case examples are provided to illustrate how industries operate across borders and connect buyers and sellers regardless of the large geographical distances between them. The cases are set in the diamonds, sushi, and trash industries. The chapter considers the fundamental question of why firms pursue global expansion. It examines the concept of distance and its impact on global strategy, and discusses some of the key competitive issues that MNE (multinational enterprise) managers will face in the coming years.

Keywords: globalization; distance; strategy; borders; structure; MNEs

Chapter.  8959 words. 

Subjects: Business Strategy

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