Mission: The Psychological and Emotional Logic

James A. Phills

in Integrating Mission and Strategy for Nonprofit Organizations

Published in print August 2005 | ISBN: 9780195171280
Published online October 2011 | e-ISBN: 9780199850327 | DOI:
Mission: The Psychological and Emotional Logic

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This chapter introduces the idea of mission and, in particular, the different functions of a mission, as well as its inherent limitations. In order to gain some insight into the notion of mission, one must think about what mission is not and what it should not be expected to do for an organization, as well as what mission is and what it should be expected to do. The mission is related to economic logic. The Collins and Porras' description of each of the components of mission and how they are manifested in the corporate sector is reviewed in this chapter. Then the chapter gives examples and applications from the nonprofit sector that illustrate ways in which the fundamental social purpose of nonprofit organizations can make this framework even more powerful than it is in the world of business. Furthermore, the four components identified by Collins and Porras are examined.

Keywords: mission; psychological logic; emotional logic; Collins; Porras; nonprofit organization

Chapter.  10831 words. 

Subjects: Business Strategy

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