Chapter

Three-Dimensional Competition

Mia de Kuijper

in Profit Power Economics

Published in print October 2009 | ISBN: 9780195171631
Published online February 2010 | e-ISBN: 9780199871353 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195171631.003.0010
 Three-Dimensional Competition

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Corporate competition will become 3-dimensional due to the proliferation of focused companies in the age of transparency. Competition will be about capturing returns, not about gaining horizontal market share. In many cases, the key determinant of returns will be the ability to defend or extract returns from vertical competitors. The chapter introduces a new measure to assess 3-dimensional competitive strength, relative power strength (RPS).

Keywords: 3-dimensional; 3-Dimensional Competition; extract returns; defend returns; focussed companies; proliferation; 3-D competitive strength; relative power strength; vertical competition; rps

Chapter.  3470 words.  Illustrated.

Subjects: Macroeconomics and Monetary Economics

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