Book

The Fast Path to Corporate Growth

Marc H. Meyer

Published in print June 2007 | ISBN: 9780195180862
Published online October 2011 | e-ISBN: 9780199851270 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001
The Fast Path to Corporate Growth

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Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. This book takes on the challenge large corporations have in generating internal innovation—developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines—new product strategy, user research, concept development and prototyping, market testing, and business modeling—needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of the book's framework for new market applications development.

Keywords: growth strategy; internal innovation; large corporations; product lines; prototyping; market testing; new market applications; concept development; business modeling; user research

Book.  336 pages.  Illustrated.

Subjects: Knowledge Management

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Table of Contents

Introduction in The Fast Path to Corporate Growth

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IBM Rises from the Ashes in The Fast Path to Corporate Growth

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A Framework for Action in The Fast Path to Corporate Growth

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Segmenting Markets for Growth in The Fast Path to Corporate Growth

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Understanding User Needs in The Fast Path to Corporate Growth

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How Honda Innovates in The Fast Path to Corporate Growth

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Product Line and Platform Development in The Fast Path to Corporate Growth

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Honda’s Element Comes to Life in The Fast Path to Corporate Growth

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Business Model Innovation in The Fast Path to Corporate Growth

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