Chapter

Content Coding Methods in Implicit Motive Assessment: Standards of Measurement and Best Practices for the Picture Story Exercise

Joyce S. Pang

in Implicit Motives

Published in print January 2010 | ISBN: 9780195335156
Published online May 2010 | e-ISBN: 9780199776955 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195335156.003.0005
Content Coding Methods in Implicit Motive Assessment: Standards of Measurement and Best Practices for the Picture Story Exercise

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This chapter discusses the major topics such as picture selection, administration, coding systems, and data processing that are related to usage of the Picture Story Exercise (PSE), a major content coding method for assessing implicit motives. It offers a step-by-step guide description of different aspects of preparing, administering, scoring, and processing PSE data. Included in the chapter is a discussion about developing multi- and single-motive picture sets for the PSE; such recommendations are followed by previously unpublished cue strength statistics for a PSE picture set that targets the achievement motive.

Keywords: picture story exercise; content coding method; cue strength; n Achievement picture set

Chapter.  12817 words.  Illustrated.

Subjects: Social Psychology

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