Chapter

Why Can’t We Sell Human Rights Like We Sell Soap?

Robert C. Hornik

in Understanding Social Action, Promoting Human Rights

Published in print November 2012 | ISBN: 9780195371895
Published online January 2013 | e-ISBN: 9780199979127 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195371895.003.0003
Why Can’t We Sell Human Rights Like We Sell Soap?

Show Summary Details

Preview

In Chapter 3, communications scholar Robert C. Hornik gives a brief history of the health communications field and outlines insights and pitfalls relevant to human rights communications efforts. In addition to ensuring that messages are well-tailored to and will receive sufficient attention in the target audience, he also outlines several counterintuitive findings including the need to be mindful of “boomerang effects”—the risk that any given communication will, in fact, worsen the behaviors the message was intended to fix.

Keywords: boomerang effects; health communications; smoking; marijuana; public health; media effects; target audience

Chapter.  7797 words. 

Subjects: Politics

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.