Chapter

The Curious Case of Evangelicals

William D. Romanowski

in Reforming Hollywood

Published in print June 2012 | ISBN: 9780195387841
Published online September 2012 | e-ISBN: 9780199950188 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195387841.003.0013
The Curious Case of Evangelicals

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This chapter treats the activities of Protestant fundamentalists and evangelicals who opened a Hollywood front in the late twentieth-century “culture wars.” To reform the entertainment industry, evangelical leaders recycled the rationales, strategies, and tactics pursued by the old Legion of Decency and the Broadcasting and Film Commission’s West Coast Office. Efforts were made to get the entertainment industry to voluntarily adopt an updated morality code and return to the conditions of prior censorship that existed during the heyday of the Production Code Administration and Legion of Decency. More important, evangelicals approached the entertainment industry as lobbyists on behalf of a potentially lucrative market of God-fearing Americans, a market-based strategy that ran against the grain of the central Protestant route to substantial and lasting industry reform.

Keywords: Protestant fundamentalists; culture wars; morality code; censorship; market-based strategy; industry reform

Chapter.  5305 words. 

Subjects: Religious Studies

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