Chapter

How Culture Matters

Cheris Shun-ching Chan

in Marketing Death

Published in print March 2012 | ISBN: 9780195394078
Published online May 2012 | e-ISBN: 9780199951154 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195394078.003.0006
How Culture Matters

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This concluding chapter includes three parts. First, it addresses the questions raised in the Introduction. It elaborates how, on the one hand, Chinese concepts of life and death as shared ideas and beliefs produce public resistance to receiving life insurance as risk management and how, on the other hand, insurance practitioners mobilize local cultural symbols and practices to get around this resistance. Moving beyond the specifics of this case, it proposes a theoretical model that links the two manifestations of culture, one as a coherent meaning system and the other as a fragmented tool-kit, to the construction and adoption of a new economic practice. Second, this chapter includes a comparative analysis of the life insurance markets in Hong Kong and Taiwan to scrutinize the extent to which local cultures and agents wield the power to construct and maintain alternative models of capitalist practices. It maintains that the presence of competitive domestic players in the field is critical to strengthening the agency of the indigenous parties. Finally, this chapter reports on the changes in some insurance firms over the years, discusses how Chinese clients may change their attitudes toward risk management insurance, and offers projections about the market’s future development.

Keywords: agency; coherent culture; cultural structure; cultural tool-kit; culture and globalization; culture and market/economic; fragmental culture; global diffusion; market trajectory; Weberian

Chapter.  11314 words.  Illustrated.

Subjects: Economic Sociology

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