Previews, Premotions, and Predictions

Daniel T. Gilbert and Timothy D. Wilson

in Predictions in the Brain

Published in print April 2011 | ISBN: 9780195395518
Published online September 2011 | e-ISBN: 9780199897230 | DOI:
Previews, Premotions, and Predictions

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This chapter reviews studies on how humans generate mental simulations or previews of future events, which cause them to have affective reactions or premotions, which they then use as a basis for forecasts or predictions about the event's likely emotional consequences. Accurate predictions require that the content of previews be similar to the content of views, and the studies suggest that this is not always the case. But accurate predictions also require that the context in which previewing occurs be similar to the context in which viewing occurs, and as it turns out, this is not always the case either. People often fail to realize just how easily differences in the contexts of previewing and viewing can derail emotional prediction.

Keywords: emotional prediction; previews; memory; promotions; viewing

Chapter.  6594 words.  Illustrated.

Subjects: Cognitive Psychology

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