Chapter

Strategy, Pragmatism, and Public Relations

Lee A. Smithey

in Unionists, Loyalists, and Conflict Transformation in Northern Ireland

Published in print August 2011 | ISBN: 9780195395877
Published online September 2011 | e-ISBN: 9780199914470 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195395877.003.0007

Series: Studies in Strategic Peacebuilding

Strategy, Pragmatism, and Public Relations

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This chapter investigates incentives and pressures that encourage unionists and loyalists in the Orange Order and other community organizations to mitigate contentious cultural expressions, enhance public relations, build political capital, and engage in public discourse. Accepting monetary support from state and philanthropic sources for projects such as the redesign of murals and downsizing bonfires represents a departure from traditional prohibitions among Protestants against accepting charity or engaging in social work. Community development and cultural traditions work, such as cultural tourism, often parallel one another, and while there is no consensus, many community workers believe organizing around cultural traditions work can build human and social capital that is often lacking in Protestant working-class areas.

Keywords: community development; funding; human capital; loyalism; Northern Ireland; Orange Order; public relations; social capital; strategy; tourism; unionism

Chapter.  17249 words. 

Subjects: Religious Studies

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