Chapter

Evaluating the Program or Policy

Ross C. Brownson, Elizabeth A. Baker, Terry L. Leet, Kathleen N. Gillespie and William R. True

in Evidence-Based Public Health

Published in print December 2010 | ISBN: 9780195397895
Published online January 2011 | e-ISBN: 9780199827183 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195397895.003.0010
Evaluating the Program or Policy

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Evaluation is an essential part of the evidence-based public health process, answering questions about program needs, the process of implementation, and tracking of outcomes. It can (1) help to plan programs in a way to enhance the likelihood that they will be effective; (2) allow for midcourse corrections and changes; (3) help determine if the program or policy has been effective; and (4) provide information for planning the next program or policy. This chapter reviews some of the key issues to consider in conducting an evaluation and provides linkages to a diverse literature (within and outside public health) for those wishing to go beyond these basics.

Keywords: tracking of outcomes; implementation; public health interventions; program evaluation; conducting an evaluation

Chapter.  10909 words.  Illustrated.

Subjects: Public Health and Epidemiology ; Medical Statistics and Methodology

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