Towards the New Millennium

M.K. Raghavendra

in Seduced by the Familiar

Published in print November 2008 | ISBN: 9780195696547
Published online October 2012 | e-ISBN: 9780199080281 | DOI:
Towards the New Millennium

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This chapter discusses the popular films of the 1990s. The 1990s saw a change in the social issues at stake. Whereas the 1950s were concerned with national identity, the 1970s with populist radicalism, and the 1980s with weakened social systems, the 1990s witnessed an influential development in the economic history of India. Extensive economic reforms were introduced, deregulations were forwarded, and Nehruvian socialism was brought down. While the early 1990s continued with the trend that was dominant in the 1980s, the latter part of the decade saw the emergence of films that tackled issues of deregulation, privatization, and the withdrawal of the state from various spheres. The period also saw changes in the methods and strategies employed by Indian films, including the breakdown from narrativity, the introduction of simplicity, the abstraction of the nation as an ‘imagined community’, and the infiltration of Indian films within the Western market.

Keywords: 1990s; economic reforms; deregulation; privatization; Western market

Chapter.  18609 words. 

Subjects: Literary Theory and Cultural Studies

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