Successful Business Practices of Modern India

Kshama V. Kaushik and Kaushik Dutta

in India Means Business

Published in print February 2012 | ISBN: 9780198072614
Published online September 2012 | e-ISBN: 9780199081592 | DOI:
Successful Business Practices of Modern India

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This chapter describes several business practices that have proved successful in modern India. These include the cooperative movement, microcredit or micro-financing, and off-shoring. Indian companies have developed a reputation for work efficiency, information technology (IT) capability, and cost-effectiveness. The word BPO (business process outsourcing) has become synonymous with India and has even spawned idiomatic expressions like 'being Bangalored'. This chapter also discusses solutions to bridge the digital divide, such as ITC's e-choupal, an Internet-based intervention in rural India launched in 2000, the Drishtee rural network for delivering services and related information to the village community, and the C-DAC research and development institution set up by the Ministry of Communication and Information and Technology.

Keywords: business practice; modern India; cooperative movement; micro-financing; off-shoring; information technology; BPO; digital divide; e-choupal; Drishtee

Chapter.  14607 words. 

Subjects: Economic History

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