Cultural Flows, Travelling Shows


in Travels of Bollywood Cinema

Published in print February 2012 | ISBN: 9780198075981
Published online September 2012 | e-ISBN: 9780199081523 | DOI:
Cultural Flows, Travelling Shows

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This chapter relocates Bollywood's transnationalization in a form of ‘internationalism’ structuring Hindi film's borrowings from the Phalke era. Suggesting that contemporary global flows are not from Hollywood to Bollywood but also from Bollywood to Hollywood, it demystifies the theory of the unidirectional flow of globalization and cites Slumdog Millionaire to make a strong case for the intensification of its reverse or ‘contra’ flow. The difference between Hollywood and Bollywood is not cosmetic but structural, and even civilizational, which is expressed as an aesthetic alterity.

Keywords: transnationalization; internationalism; Hindi film; Phalke era; Hollywood; Globalization; Slumdog Millionaire

Chapter.  5842 words. 

Subjects: Literary Theory and Cultural Studies

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