Bollywood Films and African Audiences


in Travels of Bollywood Cinema

Published in print February 2012 | ISBN: 9780198075981
Published online September 2012 | e-ISBN: 9780199081523 | DOI:
Bollywood Films and African Audiences

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This chapter focuses on the resurgence of the Indophile phenomenon in Senegal, which involves dressing Indian, dancing to Indian music, in addition to watching Indian films. It brings together the historically distinctive narratives of the popularity of Hindi films in Senegal in the 1950s and in the present. It engages with the idea of parallel modernities and cultural proximity to explain why the Senegalese love Indian films.

Keywords: Senegal; Indophile; Indian films; Hindi films; Senegalese

Chapter.  6449 words. 

Subjects: Literary Theory and Cultural Studies

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