Chapter

Marketing the Literary Imagination

Brean S. Hammond

in Professional Imaginative Writing in England, 1670–1740

Published in print March 1997 | ISBN: 9780198112990
Published online October 2011 | e-ISBN: 9780191670909 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780198112990.003.0003
Marketing the Literary Imagination

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This chapter works in an empirical environment of facts and figures, determining the earnings potentials of imaginative writers working in different genres. It argues that the theatre — the most directly market-orientated of the verbal arts — was the main dynamo of literary production in other genres. Writers for the stage were at least semi-autonomous with respect to the publishing industry, having a straightforward means at their disposal of reaping the fruits of their labours: remuneration for poets, translators, and fiction-writers was relatively indirect and open to appropriation by middle-men.

Keywords: writing; literature; theatre; publishing industry; writers

Chapter.  13560 words. 

Subjects: Literary Studies (1500 to 1800)

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