Chapter

Commercialization and Ubiquity

SEAN F. JOHNSTON

in Holographic Visions

Published in print April 2006 | ISBN: 9780198571223
Published online January 2010 | e-ISBN: 9780191718908 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780198571223.003.0012
Commercialization and Ubiquity

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This chapter discusses holography's commercial growth. Technical innovations became less frequent, but exhibitions and cottage industries enrolled increasing public enthusiasm and numbers of businesses. Waves of commercial applications had appeared and failed by the late 1970s by well-funded large companies. Small firms and entrepreneurs, though, were able to market consumer holographic items. Steve McGrew devised a process for stamping holograms as embossed reflective items for magazine advertisements and stickers. Mike Foster applied related technology to commercial packaging, and Ken Haines developed the technique with American Bank Note Holographics to produce highly profitable security holograms for credit cards and, later, as a generic anti-counterfeiting tool. Patent complexities strangled most commercial profit, however. Few investors or start-up companies survived, and the holography business shifted steadily to the Far East.

Keywords: Foster; McGrew; Haines; counterfeiting; security; embossing; patents

Chapter.  22715 words.  Illustrated.

Subjects: history of science and technology

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