Lay Theories of Media Effects: Power Rangers at Pre-school

Ellen Seiter

in Television and New Media Audiences

Published in print December 1998 | ISBN: 9780198711421
Published online October 2011 | e-ISBN: 9780191694905 | DOI:

Series: Oxford Television Studies

Lay Theories of Media Effects: Power Rangers at Pre-school

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The pre-school environment is evidently complex as it exists across a wide variety of school setups, policies, principles, and practices. Some schools highly discourage media viewing while maintaining a relatively conservative non-sexist and non-violent curriculum; other schools even include such media and characters in their daily activities. This chapter takes three different schools with three different approaches to media — one where it is restricted, one from a poor area, and one in which the media environment is perceived to be the most inclusive. Through this measure, the chapter is able to examine further the teachers’s views regarding the factors that may influence beliefs about particular media effects, and to point out how these facilities serve as a primary venue in practicing early socialization, especially with regard to media and both the illegitimate and legitimate forms of cultural capital.

Keywords: pre-school environment; policies; principles; practices; restrictions; inclusive media environment; media environment; curriculum; early socialization; media effects

Chapter.  16868 words.  Illustrated.

Subjects: Literary Theory and Cultural Studies

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