Chapter

Sustainable Management of Korean Firms: A Case Study of Yuhan–Kimberly and Its Implications for Latin American Firms

Dong-Sung Cho and Keum-Young Chang

in Can Latin American Firms Compete?

Published in print October 2007 | ISBN: 9780199233755
Published online January 2008 | e-ISBN: 9780191715549 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780199233755.003.0013
Sustainable Management of Korean Firms: A Case Study of Yuhan–Kimberly and Its Implications for Latin American Firms

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This chapter identifies the mechanisms used by Korean companies for success and their implications for Latin American firms. Yuhan-Kimberly, a joint venture company established between Kimberly-Clark, a multinational firm based in the US, and Yuhan Corporation, a Korean pharmaceutical company, is studied. Since 1985, Yuhan-Kimberly has practiced innovation, ethics, corporate social responsibility, and environment management, while upholding the corporate philosophy of one of its parent companies, Yuhan Corporation. As a result, Yuhan-Kimberly has beaten Korea-based global firms such as Samsung Electronics Co. and Hyundai Motors Co. to become the most respected company of the Korean people. In addition, it ranked first in market dominance, a status that could only be earned through a combination of market share and customer loyalty. Thus, the company has set a new benchmark for sustainable management. This chapter examines the success factors of Yuhan-Kimberly using the SER-M model to redefine the concept of ‘sustainable management’ and study the mechanism of its management. Three factors are identified as components of the mechanism: the composition of factors, the sequence of factor deployment, and the timing of sequence in the factor deployment.

Keywords: Latin America; Korea; multinationals; sustainable management; corporate social responsibility

Chapter.  6775 words.  Illustrated.

Subjects: International Business

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