Anxiety, Appeasement, Affluence—and After: 1951–1964

Tim Bale

in The Conservatives since 1945: The Drivers of Party Change

Published in print September 2012 | ISBN: 9780199234370
Published online January 2013 | e-ISBN: 9780191746093 | DOI:
Anxiety, Appeasement, Affluence—and After: 1951–1964

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There was little or no change in the Party’s sales-force on the ground, although leaders came and went, whilst those who served them were replaced by younger (if not very different) men. Organisationally, the only big development was on the campaigning front, although this proved temporary. Policy change in this period is easily under-estimated, however, with major developments on the economic, the defence, diplomatic and criminal justice fronts. Only one leader made much difference – and then only to policy and (through promoting younger men) the public face of the Party: none were remotely interested in organisation. There was no dominant faction so much of the change was driven by individual ministers and party officials. Even more important perhaps was the Party’s ever-present fear of losing the next general election and the need to react to international realities and alliances.

Keywords: Churchill; Butler; Eden; Macmillan; home; campaigning; polling; advertising; corporatism; EEC

Chapter.  26772 words. 

Subjects: UK Politics

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