Chapter

Information Orientation: The New Metric of Effective Information Use

DONALD A. MARCHAND, WILLIAM J. KETTINGER and JOHN D. ROLLINS

in Information Orientation

Published in print June 2002 | ISBN: 9780199252213
Published online January 2010 | e-ISBN: 9780191714276 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199252213.003.0007
Information Orientation: The New Metric of Effective Information Use

Preview

This chapter examines the use of IO as a new metric to measure effective information use across companies and industries, and within the business units of global companies. It evaluates the strengths and weaknesses of the three schools of management thinking and practice related to business performance metrics. It notes that none of the schools has provided an integrated theory and empirical validation of a metric directly linking information use in companies to business performance. It presents the Information Orientation Dashboard as a new diagnostic tool for evaluating IO inside and across companies over time. It adds that there is an initial assessment of the types of management strategies, and actions that can be used to improve the behaviours and capabilities associated with the three information capabilities of IO within companies.

Keywords: IO; metric; information use; business performance; Information Orientation Dashboard; management strategies

Chapter.  9169 words.  Illustrated.

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