John Sutton

in Competing in Capabilities

Published in print October 2012 | ISBN: 9780199274536
Published online January 2013 | e-ISBN: 9780191746123 | DOI:

Series: Clarendon Lectures in Economics


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This chapter explores the implications of the following assumption: ‘bad products cannot drive out good’, i.e., a high-quality product will hold onto some minimal market share no matter how many low-quality products it competes with. It concludes that the capabilities required to produce high-quality products will inevitably be ‘scarce’: the global market will be dominated by a small number of firms.

Keywords: product quality; market share; global market

Chapter.  11957 words.  Illustrated.

Subjects: Economic Development and Growth

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