Authenticating the Firm: Corporate Social Responsibility as Parasite

Peter Fleming

in Authenticity and the Cultural Politics of Work

Published in print June 2009 | ISBN: 9780199547159
Published online September 2009 | e-ISBN: 9780191720024 | DOI:
Authenticating the Firm: Corporate Social Responsibility as Parasite

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Another significant aspect of the ‘just be yourself’ managerial approach endeavours to align the personal values of employees (which may be anti-capitalist, counter-cultural, or simply social progressive) with those of the organization. Corporate social responsibility aims to give the firm an authentic flavour not only to external stakeholders (governments, consumers, etc.) but also those who are recruited and employed. The practices and discourse of corporate social responsibility are analysed as a form of identity regulation that prospects and exploits the non-work (and sometimes anti-work) values of workers. In this sense, CSR simulates the non-work commons in a way that is parasitical. The limitations of this exploitation of the commons are investigated with some surprising results.

Keywords: authenticity; corporate social responsibility; liberalism; ideology; recruitment; motivation

Chapter.  7488 words. 

Subjects: Organizational Theory and Behaviour

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