Chapter

The Berlin Press, 1918–32

Bernhard Fulda

in Press and Politics in the Weimar Republic

Published in print January 2009 | ISBN: 9780199547784
Published online May 2009 | e-ISBN: 9780191720079 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199547784.003.0002
 The Berlin Press, 1918–32

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The chapter provides an overview of newspaper publishing in this period, and surveys contemporary perceptions of press influence. What newspapers did people really read, why did they read them, and what effect, if any, did newspaper consumption have? The book presents a rigorous analysis of the Berlin newspaper market, by encompassing circulation figures and trends, marketing strategies, and press finances. At the core of this chapter is an analysis of the relationship between circulation figures and electoral behaviour. The chapter highlights the tensions created by the increasing popularization of mass newspapers, on the one hand, and ideological polarization, on the other.

Keywords: Berlin; newspaper market; circulation figures; electoral impact; tabloids; newspaper finances; readers survey

Chapter.  15351 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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