The Decline of the Platform

Jon Lawrence

in Electing Our Masters

Published in print March 2009 | ISBN: 9780199550128
Published online September 2011 | e-ISBN: 9780191701528 | DOI:
The Decline of the Platform

More Like This

Show all results sharing these subjects:

  • Modern History (1700 to 1945)
  • Political History


Show Summary Details


The chapter discusses the decline of the platform beginning in the early 1950s. The first section describes core voters and floating voters. The second section explores the first election in which television made a significant impact on political campaigning in 1955. The third section reports the decrease in attendance at election meetings, and the ways politicians experimented in an effort to reconnect with voters. The fourth section examines mass media and politics in the 1950s. At this time politicians tried to reach voters indirectly, through party propaganda, and increasingly also through the independent, non-party media: press, radio, and television.

Keywords: propaganda; platform; 1950s; core voter; television; 1955; mass media; press; radio

Chapter.  9548 words. 

Subjects: Modern History (1700 to 1945) ; Political History

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.