Chapter

The Local Campaign in the Television Age

Jon Lawrence

in Electing Our Masters

Published in print March 2009 | ISBN: 9780199550128
Published online September 2011 | e-ISBN: 9780191701528 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199550128.003.0008
The Local Campaign in the Television Age

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  • Modern History (1700 to 1945)
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This chapter discusses the local campaign during the television age. When television finally emerged as a significant medium for political communication between 1959 and 1964, politicians seized its potential for bringing the campaign directly into the homes of the mass electorate. However, the first section notes that this brought the eclipse of local campaigning. The traditional constituency campaign may have been eclipsed by the rise of television, but local campaigning resolutely refused to die. The second section thus deals with the innovations of local campaigning. The third section reports the death of the election meeting, when the meeting ceased to play a significant part in British campaigning in the 1960s and 1970s. The last section explores the tradition of prospective parliamentary candidates working their constituencies in order to win voter allegiance before the election.

Keywords: television age; mass electorate; local campaign; election meeting; constituency

Chapter.  12929 words. 

Subjects: Modern History (1700 to 1945) ; Political History

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