Chapter

Commissioning social marketing

Jeff French

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199550692.003.08
 Commissioning social marketing

Show Summary Details

Preview

This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole initiative, from inception through to evaluation and dissemination of results. It provides guidance on how and when to commission social marketing, scoping, development, implementation, evaluation, and follow-up initiatives; provides an understanding of the fundamental concepts of commissioning social marketing projects and programmes; highlights the essential elements of developing tender documents and managing the process of selecting potential suppliers; and gives guidance on how to manage suppliers, and assess progress and value for money.

Keywords: commissioning social marketing; commissioning; scoping; tender documents

Chapter.  5920 words.  Illustrated.

Subjects: Public Health and Epidemiology

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.