Commissioning social marketing

Jeff French

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI:
 Commissioning social marketing

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This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole initiative, from inception through to evaluation and dissemination of results. It provides guidance on how and when to commission social marketing, scoping, development, implementation, evaluation, and follow-up initiatives; provides an understanding of the fundamental concepts of commissioning social marketing projects and programmes; highlights the essential elements of developing tender documents and managing the process of selecting potential suppliers; and gives guidance on how to manage suppliers, and assess progress and value for money.

Keywords: commissioning social marketing; commissioning; scoping; tender documents

Chapter.  5920 words.  Illustrated.

Subjects: Public Health and Epidemiology

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