Chapter

Ethical issues in social marketing

Aiden Truss and Paul White

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199550692.003.09
 Ethical issues in social marketing

Show Summary Details

Preview

This chapter discusses the ethical decisions that need to be considered when applying social marketing. It explains how influencing people's behaviour presents a range of ethical issues and principles; shows how a better understanding of ethics can strengthen the impact and effectiveness of work; helps prevent misunderstandings about the ethical basis of social marketing and addresses potential criticisms; and provides a framework for a practical code of ethics for social marketing.

Keywords: social marketing; ethical decisions; total process planning

Chapter.  6215 words. 

Subjects: Public Health and Epidemiology

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.