Rowena Merritt

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI:

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This chapter discusses the third stage of the Total Process Planning (TPP) framework: implementation. By the time the implementation phase is reached, you should have completed the scoping report, used the marketing mix to develop your marketing strategy, pre-tested your interventions, and refined them accordingly. During the implementation phase you will monitor your intervention(s) closely, ensuring that any potential opportunities are seized and problems swiftly dealt with. The chapter discusses ways of ensuring effective implementation, and methods of monitoring a social marketing project.

Keywords: social marketing initiative; project implementation; Total Process Planning

Chapter.  4114 words. 

Subjects: Public Health and Epidemiology

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