Alex Christopoulos, Clive Blair-Stevens and Jeff French

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI:

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This chapter discusses the fifth and final stage of the Total Process Planning (TPP) framework: follow-up. By the time you reach the follow-up stage you should have: scoped and developed your intervention(s); pre-tested and developed your interventions; implemented your programme; and evaluated your programme. The chapter demonstrates why a reflective ‘follow-up’ stage plays an important role in developing effective behavioural interventions that have long-term impact, not just within your project or local area, but also by adding the accumulated understanding of what works, what does not, and under what conditions.

Keywords: Total Process Planning; social marketing initiative; follow-up

Chapter.  3028 words. 

Subjects: Public Health and Epidemiology

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