Capacity building, competencies, and standards

Paul White and Jeff French

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI:
 Capacity building, competencies, and standards

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This chapter reviews the skill base for individual and organizational competencies in social marketing. It highlights the issues contributing to the development of standards for social marketing; provides an insight into the challenges of developing skills in social marketing, both as an integrated skill-set within other disciplines and as a dedicated capacity; sets out core competencies for social marketing; highlights the principles of ‘team competencies’ versus ‘individual competencies’; and examines the opportunities to integrate social marketing practice and principles into existing professional frameworks.

Keywords: capacity building; team competencies; individual competencies

Chapter.  4157 words.  Illustrated.

Subjects: Public Health and Epidemiology

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