Partnerships in social marketing

Jeff French

in Social Marketing and Public Health

Published in print October 2009 | ISBN: 9780199550692
Published online February 2010 | e-ISBN: 9780191720413 | DOI:
 Partnerships in social marketing

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This chapter sets out the rationale and processes for developing effective partnerships, an important component of many social marketing initiatives but one with which care needs to be taken. It sets out a number of common principles for establishing and maintaining partnerships across different sectors. It also reviews the differences between stakeholders and partners, and then gives advice on how best to manage partnerships.

Keywords: social marketing; developing effective partnerships; partnership management; public sector programmes

Chapter.  7508 words.  Illustrated.

Subjects: Public Health and Epidemiology

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