Global structure and strategies of the alcohol industry

Thomas Babor, Harold Holder, Raul Caetano, Ross Homel, Sally Casswell, Michael Livingston, Griffith Edwards, Esa Österberg, Norman Giesbrecht, Jürgen Rehm, Kathryn Graham, Robin Room, Joel Grube, Ingeborg Rossow and Linda Hill

in Alcohol: No Ordinary Commodity

Second edition

Published in print February 2010 | ISBN: 9780199551149
Published online May 2010 | e-ISBN: 9780191720642 | DOI:
Global structure and strategies of the alcohol industry

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This chapter focuses on multinational corporations and global markets for alcohol, since this is the most rapidly expanding sector of the alcohol industry and the most politically powerful. However, more than half of the world's alcohol supply still falls outside the scope of the multinational producers, in the hands of ‘informal’ home producers — often of traditional beverages — and local producers of industrialized traditional beverages and ‘international’-style beverages. Those sectors are also briefly discussed, emphasizing relationships and common interests in the sale of alcohol as the alcohol industry consolidates on a global basis.

Keywords: alcohol industry; alcohol trade; alcohol production; alcohol market; alcohol supply

Chapter.  7587 words. 

Subjects: Public Health and Epidemiology

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