Chapter

Education and persuasion strategies

Thomas Babor, Harold Holder, Raul Caetano, Ross Homel, Sally Casswell, Michael Livingston, Griffith Edwards, Esa Österberg, Norman Giesbrecht, Jürgen Rehm, Kathryn Graham, Robin Room, Joel Grube, Ingeborg Rossow and Linda Hill

in Alcohol: No Ordinary Commodity

Second edition

Published in print February 2010 | ISBN: 9780199551149
Published online May 2010 | e-ISBN: 9780191720642 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199551149.003.013
Education and persuasion strategies

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Education and persuasion strategies are among the most popular approaches to the prevention of alcohol-related problems. This chapter examines these strategies in several contexts and settings, including schools, colleges, and communities and the general population. The chapter is organized into three main sections: initiatives involving the media, school-based programmes, and college programmes.

Keywords: alcohol consumption; prevention programmes; intervention strategies; alcohol-related problems prevention

Chapter.  8380 words. 

Subjects: Public Health and Epidemiology

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