Chapter

Activities of the private sector

Tara Acharya, Amy C. Fuller, George A. Mensah and Derek Yach

in Sick Societies

Published in print October 2011 | ISBN: 9780199574407
Published online January 2012 | e-ISBN: 9780191731204 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199574407.003.0104
Activities of the private sector

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Part I of this chapter describes some of the activities that some food and beverage corporations routinely engage in as part of their ‘health and wellness’ strategies. Specific changes in food industry policies can favourably impact dietary practices and nutritional status, and therefore contribute to reductions in the risk of cardiovascular disease and chronic disease in both the medium and long term. These changes focus on product reformulation and the promotion of physical activity and healthy lifestyles. A case study of PepsiCo's 2010 goals and commitments is presented. Part II evaluates the food industry's tactics and potentially adverse effects on public health. Lessons from the tobacco and other industries are applied to the food industry, using material drawn from PepsiCo's proposals. The analysis suggests that food companies may be replicating several of the tactics used by tobacco companies to promote a positive image and influence research as part of an effort to reduce the prospects for public regulation and taxation.

Keywords: food companies; beverage companies; private sector; product reformulation; physical activity; healthy lifestyle; PepsiCo; food industry; tobacco industry

Chapter.  16020 words. 

Subjects: Public Health and Epidemiology

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