Chapter

Geographies of Selling: The Grocery Trades in Provincial Towns

Jon Stobart

in Sugar and Spice

Published in print November 2012 | ISBN: 9780199577927
Published online January 2013 | e-ISBN: 9780191744884 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199577927.003.0005
Geographies of Selling: The Grocery Trades in Provincial Towns

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Chapter 4 examines in detail the changing geography of the retail grocery trade. At the national scale, retailing responded to shifts in the number and socio‐economic circumstances of consumers, a wide range of goods being made readily available by local shopkeepers and allowing the commercialisation of the household modelled by de Vries. Within towns, the distribution of grocers alongside drapers, mercers and toy shops in the principal shopping areas placed them in the vanguard of changing consumption practices. Similarly, the prominence of the grocer's shop within consumers' mental landscapes made it more influential in shaping consumer behaviour, both in terms of visiting particular premises and promoting the consumption of groceries more generally.

Keywords: urban hinterlands; commercialised household; back streets; mental landscapes; trade directories; high street

Chapter.  11229 words. 

Subjects: Early Modern History (1500 to 1700)

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