Chapter

Conclusion

Jon Stobart

in Sugar and Spice

Published in print November 2012 | ISBN: 9780199577927
Published online January 2013 | e-ISBN: 9780191744884 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199577927.003.0012
Conclusion

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The conclusion returns to the five key themes outlined in the introduction. Overall, it argues that retailing and shopping were important in engendering wider changes in consumption: the grocery trade was dynamic and responsive to consumer demand, and was an active agent in making shopping an everyday activity, effectively tying consumers into the market. In these ways, the impact of groceries went beyond that envisaged in many established interpretations. At the same time, new groceries were sold, bought and consumed alongside a more established set of goods, especially other groceries. This mixing of new and old tempered the revolutionary impact of colonial groceries, both in the shop and the home, and added layers of nuance to the practices and attitudes of consumers.

Keywords: emulation theory; trickle down; novelty; luxury; utility; consumption bundles; polite consumption; shopping

Chapter.  6271 words. 

Subjects: Early Modern History (1500 to 1700)

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