Chapter

The Creation of Markets: The Cases of the Defense, Telecommunications, and Football Industries

Neil Fligstein

in Euroclash

Published in print October 2009 | ISBN: 9780199580859
Published online October 2011 | e-ISBN: 9780191702297 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199580859.003.0004
The Creation of Markets: The Cases of the Defense, Telecommunications, and Football Industries

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This book has demonstrated that the ability to trade across borders has increased dramatically in Europe in the past twenty-five years to a large degree as a result of actions taken in the European Union (EU) to open up market opportunities. Many European firms have increasingly shifted their focus of attention from their home country to Europe as their main market. This building of the European economy is something that has happened one industry at a time. New market opportunities were aided by the creation of new products and technologies and entrepreneurial efforts on the part of owners, firms, and managers. But the opportunities themselves were influenced by what was going on in Brussels and the desire of member-state governments to encourage firms to expand across borders in order to create new jobs and satisfy consumers.

Keywords: European Union; trade; defense industry; telecommunications industry; football; market opportunities; markets

Chapter.  15928 words.  Illustrated.

Subjects: European Union

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