Chapter

Introduction

Gary G. Hamilton and Misha Petrovic

in The Market Makers

Published in print February 2011 | ISBN: 9780199590179
Published online May 2011 | e-ISBN: 9780191724893 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199590179.003.0001
Introduction

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In this chapter, Gary Hamilton and Misha Petrovic introduce the main topic of the book: how retailers are changing the global economy. The main themes are also introduced, including the retail revolution and the five trends coming out of this revolution that shape global retailing today. These five trends are (1) the sudden rise of huge retail chains that have grown up at the same time as shopping malls have been built throughout the USA, Europe, and, gradually, the rest of the world; (2) the blurred boundaries between manufacturing, merchandising, and retailing; (3) the development of lean retailing; (4) the development of global suppliers for consumer goods sold by merchandisers and retailers, and (5) the transformation of consumption and consumers. The core concepts of market making, consumer and supplier markets, and the impact of retailers on the global economy are outlined. This chapter also presents an overview of the book.

Keywords: retailers, consumers; self-representation; the retail revolution; market making; consumer markets; supplier markets; retail concentration

Chapter.  12212 words. 

Subjects: International Business

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