Chapter

Mind, body, and explanations of behaviour

Paolo Legrenzi and Carlo Umiltà

in Neuromania

Published in print May 2011 | ISBN: 9780199591343
Published online September 2011 | e-ISBN: 9780191729164 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199591343.003.0009
Mind, body, and explanations of behaviour

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This chapter examines why new disciplines, which have come into being on the strength of the ‘neuro’ prefix, have invaded the realms of knowledge. It reviews the new neurodisciplines, starting from the more reputable research, then progressing to those which serve as a support for the others, and terminating with those which are exclusively ‘advertising’. These include neuroeconomy; neuromarketing and neurodesign; neuroaesthetics, neuroethics, and neurotheology; and neuropolitics.

Keywords: neuroeconomy; neuromarketing; neurodesign; neuroaesthetics; neuroethics; neurotheology; neuropolitics

Chapter.  8287 words. 

Subjects: Cognitive Psychology

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