Past, Present, and Future Corporate Responsibility: Achievements and Aspirations

Alyson Warhurst

in The Responsible Corporation in a Global Economy

Published in print October 2011 | ISBN: 9780199592173
Published online January 2012 | e-ISBN: 9780191729058 | DOI:
Past, Present, and Future Corporate Responsibility: Achievements and Aspirations

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This chapter describes the evolutionary phases and stages of CSR, as well as sets out the business case for being a responsible corporation in the twenty‐first century. The four ‘phases’ of CSR are presented as a description of the evolutionary phases of the concept's historic development, as well as representing the possible learning stages of a corporation; the current stage in today's global economy is a ‘re‐set’ phase. The responsible corporation engages in CSR because responsible corporate behaviours are the very ones that will promote long‐term owner financial value. In this perspective, government partnership is a means to inform a corporation's long range strategy, to create new markets, to gain a competitive advantage, and to improve organizational effectiveness, which is best achieved within a stakeholder framework.

Keywords: CSR phases; stakeholder approach; organizational learning; CSR business case

Chapter.  10804 words.  Illustrated.

Subjects: Corporate Governance

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