Chapter

How Serious is CSR? A Corporate Perspective from IBM

Celia Moore

in The Responsible Corporation in a Global Economy

Published in print October 2011 | ISBN: 9780199592173
Published online January 2012 | e-ISBN: 9780191729058 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199592173.003.0004
How Serious is CSR? A Corporate Perspective from IBM

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This chapter describes the IBM corporate perspective on CSR and the company's efforts to inculcate value‐based ideals within the corporation. For IBM, CSR plays a strategic role that takes it beyond the personal values of the company's founder to include a number of wide‐ranging market and non‐market benefits. The operational significance of the changing organizational structure from being a multinational to a ‘globally integrated enterprise’ and corresponding employment surge in developing countries is discussed. CSR is one means to provide continuity in corporate governance and to find a more uniform, and unifying, base of values amongst a global work force. Moreover, global corporations are expected to fill a governance gap and to play an increasing role in the social and economic development of all nations. The alignment between IBM's perceived corporate needs and its philanthropic activities over several decades is also discussed with examples.

Keywords: CSR; corporate philanthropy; globally integrated enterprise; governance gaps

Chapter.  3655 words. 

Subjects: Corporate Governance

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