What information do we have about how voters perceive party leaders?

Amanda Bittner

in Platform or Personality?

Published in print May 2011 | ISBN: 9780199595365
Published online May 2011 | e-ISBN: 9780191725593 | DOI:

Series: Comparative Politics

What information do we have about how voters perceive party leaders?

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This chapter canvasses the information that has been collected about voters' perceptions of party leaders across over 100 election studies from nineteen countries. The chapter outlines the survey data collected, pointing to issues related to question formatting, and summarizes the major types of questions that have been asked across countries and over time. Some prominent questions include thermometers, open- and closed-ended questions about traits, as well as retrospective and prospective performance evaluations. Recommendations for moving forward with a comparative analysis of voters' perceptions of leaders' traits are made.

Keywords: leaders; survey; election studies; question formatting; voters; thermometers; traits; performance

Chapter.  7648 words. 

Subjects: Comparative Politics

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