Chapter

The impact of voters' characteristics on the evaluations of party leaders

Amanda Bittner

in Platform or Personality?

Published in print May 2011 | ISBN: 9780199595365
Published online May 2011 | e-ISBN: 9780191725593 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199595365.003.0004

Series: Comparative Politics

The impact of voters' characteristics on the evaluations of party leaders

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This chapter examines the origins of leader evaluations, seeking to determine the types of factors that influence voters' perceptions of leaders' traits. In particular, the chapter assesses the influence of voters' characteristics, including socio-demographics, partisanship, ideology, and issue attitudes. The chapter also looks at the impact of political sophistication, in order to better understand the process of evaluating leaders' character and competence. The analysis suggests that of these factors, partisanship and ideology have the greatest impact on evaluations of leaders' traits regardless of the voter's level of political sophistication.

Keywords: evaluations; leaders; characteristics; partisanship; socio-demographics; ideology; issues; character; competence; political sophistication

Chapter.  8395 words. 

Subjects: Comparative Politics

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