Chapter

Follow the Party or Follow the Leader? Candidate Evaluations, Party Evaluations, and Macropolitical Context

Yuliya V. Tverdova

in Citizens, Context, and Choice

Published in print December 2010 | ISBN: 9780199599233
Published online January 2011 | e-ISBN: 9780191595790 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780199599233.003.0006
Follow the Party or Follow the Leader? Candidate Evaluations, Party Evaluations, and Macropolitical Context

Show Summary Details

Preview

The Michigan model of voting contends that candidate images may influence individual voting behavior. Yet scholarly research has produced mixed results regarding the relative strength of party-based versus candidate-based voting. The present chapter seeks to contribute to the ongoing debate about the personalization of politics as well as the modern role of political parties for electoral behavior in a cross-national setting. Using a methodologically innovative two-step approach to analyzing multilevel data, the chapter looks at how individuals' feelings of representation by political parties and leaders affect their vote choices. The first step involves a regression analysis of 189 vote choice models across thirty-three nations in thirty-five elections. The subsequent step combines the estimates from the first step with party- and system-specific measure for the assessment of contextual effects on the strength of party-based and candidate-based voting. Overall, the results of the analysis confirm that both party and candidate images are important for individual vote choices. Furthermore, the relative strength of party-based and candidate-based voting is in part determined by the macropolitical context.

Keywords: voting behavior; candidates; leaders; representation; personalization; electoral supply; CSES; two-step analysis

Chapter.  8853 words.  Illustrated.

Subjects: Comparative Politics

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.